Our methods are designed to make your brand shine like a star. To be thorough at what we do, it’s crucial for us to understand and collaboratively develop the ‘WHAT’, before the ‘HOW’.
In our universe technology is brought to life to enhance your brand to the fullest. With our exceptional network of leading designers and artists, we’ll support you at every stage of your creative process- from developing a creative concept to end-to-end production, we provide spot on campaign support.
Our process makes sure aimless creativity is relegated to the past. Creating a cohesive visual experience across your visuals is essential. To help each video fit into the larger vision of your channel we adapt the HERO, HELP, HUB framework to achieve a customer centric approach.
All our content creation is steeped in effective techniques that enhance your brand’s positioning and marketing through motion content, thus amplifying your customer’s experience at different stages.
We make sure we adapt to the customer journey and better it with purpose driven motion content that makes your visual identity/strategy more customer-centric.
Your specific goals will determine the voice, tone and style of the content we create for you.
Your brand’s content will be positioned according to the various stages of the customer journey - initially, we must attract with high impact, dazzling visuals to garner new audiences for your brand. We do this with HERO content- creating high impact videos that introduce your brand with a bang to a wide audience.
Then, having established the initial interest, we convert and close your customers. Here comes the HUB content - putting out regular and consistent material to maintain engagement while boosting conversions and brand loyalty. In HELP content we answer specific questions and queries to make your audience feel at home with your brand. Once they become your customers, we follow up by delighting them to maximise retention.
We ask a lot of questions. This is an essential exercise in finding out exactly what problem your brand needs to solve and how this can be achieved with maximum efficiency.
Using the insights from our listening, we head straight to the core of the matter. Using our framework, we begin to formulate a creative strategy tailored to your specific needs.
With our interdisciplinary team of experts we leave no stone unturned to make your brand stand out from the rest. Cohesive planning and maximum communication are keys in this phase.
We aspire to over-deliver in every aspect ranging from quality to turnaround periods. We never fall short on our promises.