Delivering efficient and effective pitch support, we crafted a detailed pitch deck and short, engaging videos for BAO. This comprehensive package conveyed a strong brand message, maintaining the soothing feel and mood of the BAO identity, significantly boosting lead conversions and driving business growth.

BAO needed to quickly convert many leads by booking demos for their service. The urgency of their rapid growth phase required an efficient and effective way to showcase their software’s value and encourage potential customers to take the next step.
To address this need, BAO was provided with a comprehensive package that included a detailed pitch deck and a series of short, informative videos. These materials were crafted by expanding the soothing BAO brand identity by animating the elements and combining them in new ways.
The implementation of these targeted info packages led to a significant increase in conversion rates. By effectively communicating the value of BAO’s service and making it easy for prospects to understand and take action, more leads were successfully moved to the demo booking phase, driving business growth and enhancing customer acquisition.
"We needed a clear visualization of our software’s application to get prospects interested and book a demo. With Sublight’s expertise, we managed to bring our vision to life and explain our software’s features and benefits in one major and a few short videos. Our videos massively increased our demo requests and since then, we have seen a remarkable increase in conversion rates."
JAN-NIKLAS FRANTZ
Head of Marketing - bao solutions - bao.ai
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