TIP Group

Recruiting Campaign For Thoughtful Employers

TIP Group needed to fill new positions due to their expanding network. Inclusivity and directness guided our approach, ensuring the recruitment campaign appealed to a diverse audience.

Campaign

Mechanic

Academy

Challenge

TIP Group needed to create an inclusive recruitment campaign that appeals to mechanics and technicians across all age groups and nationalities while maintaining brand consistency across diverse media.

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Solution

An adaptable graphic theme was developed. It maintained their brand’s visual identity across various tools and platforms. Additionally, a youthful version of the brand was introduced to engage and attract younger talent, ensuring broad appeal and inclusivity.

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Impact

The campaign successfully broadened TIP Group’s appeal, attracting a diverse pool of talent and boosting brand recognition. This inclusive approach kept the brand consistent while engaging potential recruits from various demographics.

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Client Goals

Creating an inclusive campaign for a diverse audience
Maintaining brand consistency across various media
Engaging younger talent while appealing to all age groups

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Services Provided

Inclusive Graphic Design
Multi-Platform Brand Integration
Youth Engagement Strategies
Recruitment Campaign Development
Brand Consistency Maintenance

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Discover

Explore how our inclusive recruitment solutions can help you attract a diverse and talented workforce.

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