Electric truck promotion video for Scania

Scania aimed to introduce their new fully electric trucks in Hungary with stylish videos to attract potential buyers and stakeholders. The economic drive behind this was to highlight the truck’s innovative features, promote sustainability, and ultimately boost sales in the growing electric vehicle market. Filming in Budapest’s busy urban areas posed significant challenges due to heavy daytime traffic and the truck’s limited availability in the country for only two days.

Scania received a well-coordinated filming plan that took place during less congested times at dawn and sunset. This strategy allowed the capture of the electric truck in motion without traffic interference, showcasing its urban functionality and aesthetic appeal. Filming during these times also highlighted the truck’s quiet operation, a key benefit in noise-sensitive urban areas.

• Attracting potential buyers and stakeholders with compelling visuals
• Promoting the truck’s innovative features and sustainability benefits
• Boosting sales in the competitive electric vehicle market
• Limited availability of the truck for only two days

• Filming Coordination
• Urban Logistics Management
• Video Production and Editing
• Brand and Product Showcasing