Video Marketing

How A Corporate Video Can Skyrocket Your Brand Awareness

David Heiling
Video Marketing
Jan 25, 2024
•   Posted:
Jan 25, 2024

If you spend any time scrolling through your phone, you’ve likely been met by a myriad of brand videos. Most of us passively consume content, stopping our scrolling session only when a video catches our eye. The focus on building brand awareness has shifted from traditional TV and newspaper advertising to your screen via the digital world.

Any business looking to grow their brand’s name, improve engagement, and drive sales needs to be looking into the world of video advertising. Video marketing has long been hailed as the future of the industry. It’s the primary form of media consumers engage with, and it’s accounting for more of our internet usage than ever before.

Sublight is a leading creative agency with the skills and expertise necessary to translate your brand’s story into a winning corporate video to boost your KPIs and help achieve your business goals.

What is a corporate video?

Video is the marketing tool of the future. It reels in visitors and organically encourages them down the sales funnel. A corporate video defines your brand and explains your brand’s value proposition in an exciting and easy-to-digest way.

In the last decade, corporate videos have gone from something to show at a conference to a must-have component of your marketing strategy. Without video, your company’s digital marketing strategy has a gaping hole.

Video marketing began to take off around 2010 within top-tier global businesses. It would take another four years for the industry to become more accessible for smaller businesses with tighter budgets.

Why are corporate videos important?

Video marketing allows businesses to grow brand awareness, traffic, and conversions in a streamlined way. It’s one of the best ways of getting your product or service in front of the exact clients and customers you want to attract. Unlike traditional advertising, the analytics provided by video marketing is invaluable to your business and plays a direct role in improving your quarterly or yearly KPIs.

Social media platforms know videos are top engagement-producers. With the emergence of TikTok, Instagram Reels, and even stories on LinkedIn, social media platforms are putting more time and resources into rolling out and enabling users to create video content that keeps users engaged and on the site. By having a corporate video, you remain competitive in your market.

Corporate videos can form the backbone of your business’ growth strategy. You can use them to tell the story of your business or to accompany a new product launch. Whatever your niche is, corporate videos can help build trust between you and your target demographic by establishing your business as an industry leader. Video allows for a consistent marketing campaign as you can incorporate it into everything from your website page to newsletters and social media channels.

What types of corporate videos are there?

A corporate video can come in various shapes and sizes. Businesses can use explainer videos to introduce the audience to the concept of your business or product, especially if you’re introducing a new service or innovative product.

Pre-roll video is advertising that appears ahead of videos, lasting less than 30 seconds with a call to action. Video blogs can show the human side of your company. They can answer specific questions or cover topics you think your audience would be interested in.

Why you need corporate videos

Over 42 percent of businesses ignore video marketing’s potential, even though it dominates online traffic. If your business has any kind of virtual presence, you should be investing in video content to drive customers to your site and improve your Google search ranking.

Uncovering keywords related to your business and product or service means allows you to incorporate them into your video’s content. Getting your website onto the first page of Google for popular keyword searches will make your organic traffic shoot through the roof. Video marketing has the potential to present your brand in a unique and engaging way that shows your customer why they should choose you over your direct competitor.

As an animated video creation service, Sublight combines technology and art to create stunning visual content that engages your key demographic. We know how important your brand’s story is. After all, it’s the backbone of your business. At Sublight, we’ll take your story and unique selling proposition and translate it into a corporate video.

Video is the future of brand awareness

You get one shot to make a first impression with a potential client or customer – let’s make it count! Whether you want to show the human side of your business or explain a new product launch, video is the future of marketing.

Video works in three ways to grow your brand awareness amongst your target demographics. It tells them more about who you are, what your business stands for, and your unique selling proposition. A corporate video encourages the viewer to organically enter the sales funnel by visiting your website and engaging with your products, driving up your profit margin.

The power of video comes from its shareability. We’ve all hit the ‘share’ or ‘copy link’ button on a video and sent it off to a friend with a message of “saw this and thought of you.” When you make videos that are unique and engaging, your shareability increases.

The shareability of video is the driving force behind improving KPIs like sales conversions, online traffic, and overall business growth. Once your video is available to the masses, your audience becomes your biggest promoter. They can share it across their social media channels, networks, and apps like WhatsApp and Instagram. The shareability of a video can help skyrocket your online traffic by putting your business in front of as many eyeballs as possible.

Video is one part of your marketing campaign that can touch every aspect of your growth strategy. You can integrate it into everything from in-person presentations and social media posts to your website and exhibition booths. They create a powerful visual impact and draw in your target audience from the first frame.

Video makes you stand out from the crowd

There are over 1.1 billion websites on the internet. You’re competing for prime real estate against some of the biggest brands in the world. You can set your business up for success by investing in video productions that grab the attention of your key demographic while boosting organic growth.

Videos, especially on social media, are getting more and more popular. As soon as you open a social website or app, there’s a good choice a video will meet you. In order to stand out from the crowd, you need a design that makes the viewer stop scrolling at the first frame. Animated video blends graphics and live-action production to create a unique design that incorporates your brand’s identity while offering the audience something new.

YouTube is the second most-visited website in the world, which shows just how much power video has. Your video campaign overlaps with content marketing and can enhance your overall digital marketing strategy.

How video powers brand awareness

Once you have your video, it allows you to build and develop your marketing strategy. The 80/20 rule is followed by many leading businesses. When your video is ready to launch, you’ll want to get it out onto all your platforms. Common places for a corporate video to live include a website’s home page, pinned social media posts, YouTube, and as an attachment in email sequencing campaigns.

Most of us consume our content through our mobile devices. By 2022, video is expected to account for 80 percent of mobile data traffic. This statistic is one that your business can’t afford to ignore. Involving videos into your strategy helps optimize your profiles and websites, allowing Google and social media algorithms to push out your content.

What makes a corporate video a success?

At Sublight, our videos help you stand out from the crowd and allows the viewer to watch with or without sound. More than 85 percent of Facebook videos are watched without sound. This statistic is backed up across every social media platform, as users typically scroll through with the audio off as they’re listening to music or streaming a show.

Your brand awareness video needs to be short, sweet, and engaging. The viewer exits 80 percent of online advertising videos within the first half of the content. Each video should have three to four key points that it wants to address to avoid overwhelming the audience. You want your viewer to leave with a clear idea of who you are and what your product or service can do for them.

The world of corporate video is becoming more competitive every day. While you might run your own Twitter feed or draft the occasional newsletter, you want to entrust your videos to a team with extensive video animation experience like Sublight.

For your corporate video to be successful, it must provide the audience with meaningful content. It must offer value. Videos are a two-way street, and the most successful corporate videos have an attached call-to-action embedded into them. This steers the customer or client toward reaching the next step with your business.

With billions of videos online, consumers become more competent at spotting a standard sales pitch versus value-added content. Videos with a strategy behind them can boost your online engagement and build your brand’s awareness to make it an industry leader.

Quality is everything when it comes to video marketing. While your iPhone camera might be as powerful as a DSLR, consumers are becoming more used to seeing premium quality content in the age of influencers and streaming services. At Sublight, we take care of it all for you.

Did you know that more than 85% of people are more likely to purchase after watching an online video? This can only happen if you grab their attention in the first few frames.

How Sublight can help grow your brand awareness

As a creative agency specializing in video production, our strategy is to create content that is dynamic and purposeful. We’ll assess your brand’s needs and how we can use video to help you achieve your goals.

Video is the primary form of content online, and grabbing your viewers’ attention from the first microsecond has never been more critical. We’ll create a corporate video for your brand that captivates and engages your audience.

Our production process involves getting to understand your demographic and online activities to create content that engages directly with them and that the algorithm will bring towards them.

For your video to be a success, it has to be original.

Sublight is one of the leading animation production companies in the industry. We have the experience and expertise to create a memorable and attention-grabbing video that is highly shareable to encourage organic growth.

Our team will work with you to identify what type of corporate video works best for your needs. We’ll create a dynamic video product that engages your audience in a new and exciting way. Our motion graphics and live-action portfolio include work with global brands like Coca-Cola and Microsoft.

The potential of video to skyrocket your brand awareness is unlimited. We’ve all seen brands tap into a niche and create viral content that allows their business to grow virtually overnight. At Sublight, we want to help you take your business to the next level. Video marketing allows you to drive customers into the sales funnel, increase your revenue, and enable you to scale-up your business.

You can find out more about Sublight and our animated video creation service by getting in touch with us today.

Ready? Book a free discovery call with us now to find out how we can propel you towards your goals!