What is a 3D explainer video?
A 3D explainer video is an animated video that explains an idea, service, or product in a three-dimensional environment.
Whether you market a single product or a product line, adding short explainer videos to your marketing plan is a powerful tool to scale up your business. According to a report, 94% of consumers watch explainer videos before they make a purchase. People want to know what they buy, and 3D explainer videos help you showcase product features in an engaging and educating way while providing your viewers with the comfort of entertainment.
Enhancing brand perception through the power of experience
Although their name says ‘explainer’, these videos don’t only explain the benefits of your product — they leave the sense of experience in the mind of the viewer.
Your customers believe what they experience. With 3D visualization, you can depict any situation whether it would exist in real life or not. You can create a terrific brand experience and make your viewers perceive your brand as you wish.
And if the visual experience of your product is evident and compelling, your potential customers will connect with your brand and choose your product.
Leveraging exciting visuals for advertising
Exciting ads catch attention and raise the visibility of your product, allowing you to encourage your prospects to interact with your brand.
As 3D explainer videos are modeled and rendered from scratch, you can use them to portray the most exciting and astonishing themes you can imagine. Actually, the sky’s the limit. You can amaze your audience with a scene unusual in your industry, such as levitating sofas in space. Or, you can arouse curiosity with contradictory elements such as a snowy summer’s day. Amazing, right?
If your viewer actually enjoys watching your product video and feels excited about using your product, it means that you have prepared their mind to take action.
Leveling up your product value
There are concepts that deserve dimension.
A 3D explainer video has a higher level of detail and visual richness than a 2D video. The visualization of color and texture in 3D explainer videos is significantly closer to reality than in 2D videos. They embrace high production quality which elevates the worth of your product.
Freedom for visual reality
It doesn't matter whether you strive to embody a complex, abstract, or realistic concept, you can breathe life into your idea with 3D.
· A product with complex functions has a complex system, and it can be a challenge to make viewers understand it. But with 3D, you can simplify the introduction of procedures, so your prospects will have a simple idea of a complex matter.
· You can utilize abstract concepts to convey human ideas, such as innovation, thinking, and creativity. As 3D explainer videos communicate a metaphor concretely, they make your image easy to consume.
· Displaying a product with a photorealistic style, you can thrive with the illusion of “real”. 3D videos manifest anything true to life while unveiling the advantages of your product in a way that physical laws would not allow. For example, you can show the internal functioning of an object by cutting it in half or flying into it, and your customers would never figure it is not live-action.
Economical yet appealing
Cost-effectiveness is also a major advantage of 3D explainer videos. Depending on the type of product, shooting a product video can take enormous resources. For instance, if you specialize in building sustainable home heating systems, it may take years to film the development and functioning of your product. In this case, animating a realistic explainer video instead of filming would save you time and money.
3D explainer videos combine art and design to incorporate your product’s benefits. They boost your KPIs and help achieve your business goals through content that engages your audience.