B2B Marketing

7 Video Types for Growth Hacking Your Business

Marton Mundy
B2B Marketing
Jan 25, 2024
•   Posted:
Jan 25, 2024

Business goals achieved quickly, with minimal investment — is it possible? With the right tactics, absolutely.

Whether your objective is to increase sales or boost brand awareness, you can skyrocket your business sooner than you think by leveraging the most effective growth hacking techniques.

There are various ways to growth hack your business, and video has emerged as a secret weapon over the past few years. So, if you’re considering this marketing method, or you’re already utilizing it but haven’t added video to your strategy yet, it’s time to find out why you should take video content as your essential growth hacking solution.

Why should you use video content as part of your growth hacking strategy?

The key to successful growth hacking is getting your target audience to actively engage with you. And video is the best tool for that. Here’s why:

  • Video content generates 3x more engagement and traffic than any other content type.
  • 9 in 10 people want to watch a video about a product or service before they make a purchasing decision.
  • 5 customers in 10 say they want to see more videos from the brands they encounter.

With video, you can get ahead of more people than through any other medium, so you can generate more engagement and drive more traffic to your website. However, marketers often hesitate to say yes to creating video campaigns because video production is more expensive than non-video content creation in general. But there’s one thing you must know: video has a wonderful ability to maximize ROI with minimum investment. Sounds good, right?

Dominating the marketing scenario, video provides your business with so many opportunities to grow that you simply cannot afford not to employ it. And if you play your cards right, you can optimize costs, so you don’t have to worry about the fixed budgets that you have already allocated.

Let’s see the cost-effective video types that can help you achieve remarkable results.

How to’s and tutorials

The constantly growing popularity of tutorial videos shows that people love to learn new things. 51% of YouTube users browse videos on the platform to discover new things.

Tutorial videos allow you to give answers to your audience's questions that they would ask about your product or service anyway, so you can get them insight, leading them towards the next step of the sales process.

Successful tutorial videos are helpful and engaging, but they don’t have to cost you a fortune to support your growth. Simply show your viewers how to do it, but first, choose the video style that fits your goals best.

Check out the video we produced for TMRW Hotels.


Slideshow presentations are a perfect solution in terms of costs and resources.

You can easily create these videos by repurposing blog posts, social media posts, carousels, or any other type of already published branded content. Plus, you don’t have to get in front of the camera if you don’t want to.

They are effective in capturing leads because they make it easier for the viewer to understand the message. Just like the slideshow video we created for Espiche Gold.

Whiteboard animation videos

Whiteboard animation videos are an explainer video type designed to sell a product or service by describing how it works.

These videos are incredibly effective because they present complex ideas in an easily perceivable way. Due to their simple, straightforward style, you can make your message memorable and engaging with these videos profitably.

Behind-the-scenes videos

Behind-the-scenes videos are one of the top-performing videos and they don’t necessarily require huge budgets.

You can massively increase reach with these videos because people love getting a sneak peek into the depth of work involved. Showcase the team behind your product or give insight into your process, and let your prospects and customers connect with you.

TikTok and Reel videos

TikTok and Reel videos have been a huge success since they hit the market. More and more global brands invest in making these videos, generating millions of views in a heartbeat.

The power of TikTok and Reel videos is that they are short, simple, and unique, so you can capture and retain the attention of your audience with them effectively. These 60-sec videos are easy to make and have an enormous potential of increasing brand awareness too.

Testimonials and reviews

Testimonial videos are king in building customer loyalty, so if you want to generate more leads, make sure you add them to your content type list.

Whether it is user-generated content, or a set of videos created by a team of professionals, these videos feature people talking about their experience using your product or service. As they give their honest opinion about what you offer, they create an emotional appeal for your business with the power of word-of-mouth. And it gives your business credibility.

Expert interviews

Expert interviews are an extremely engaging video type that can help you grow quickly. People love watching face-to-face interviews. They can get specific information about a specific topic while they feel being part of the conversation.

Thus, if you collaborate with individuals who have already established an industry-related presence, you can increase awareness and reach for your brand. Invite guests who have influence in their niche along with a strong social media presence so they can share the content with their followers too.

Want to growth hack your business with video? Ask us to create your video content and hit the target on your business goals quickly.

Ready? Book a free discovery call with us now to find out how we can propel you towards your goals!