If you have decided to add video to your marketing strategy but you don’t have the capacity to create impactful videocontent, it’s crucial to outsource your project to the people who can help you visualize your concept best. Whether you are looking to increase sales or boost brand awareness, a video production agency can bring your most unique ideas to life through video.
But what should you know about a prospective agency before you give a green light to a video project? Let’s find it out!
The first thing you should investigate is the agency’s niche specializations. If they focus on your business field and have experience within your industry, it means that they are subject-matter experts who understand the objectives and struggles of your market. Thus, it is likely that their videos perform with higher conversion rates than the videos created by agencies who offer general services.
For example, if you are planning to build an amazing video campaign for a SaaS company, a video crew working for fashion brands exclusively might not be the ideal choice. And the marketing strategies between the B2B and B2C markets may vary too, so it is important to find a team who understands the differences between the two.
So, how do you make sure that the agency whose profile you like is an expert not only in video production but also in your field?
Ask for their portfolio. Have a look at their samples or case studies. Set up a video call and let them explain what solutions they had implemented to create those videos.
Agency size does matter. Actually, you’re right when you think that the only thing that counts is the results that the agency can deliver for your business, but in fact, both small and large agencies have their own pros and cons.
A small team is still working hard on attracting and retaining customers. Their success highly depends on YOUR success. Therefore, they show a greater level of dedication and passionately do everything possible to help you achieve and even exceed your objectives. Plus, if you hire a small agency, you can talk directly with the creatives from start to finish. This is a huge advantage if you want to know exactly who is working on your project.
Large agencies work on numerous projects simultaneously, so they have a broad approach to video marketing strategies. Also, they have their standard procedures, so they get things done, but it doesn’t necessarily mean that it would happen in your time frame. Besides, big agencies tend to have a network of partners that they leverage to help your project succeed.
No two video projects are alike: each of them has various objectives, plans, audiences, and processes. What has worked for one project, may not work for another. So, to get results, you’ll need personalized attention from experts who synchronize with your heart.
When an agency tailors a package to your individual needs, they don’t add extra fees to their pricing. Instead, they implement a personalized approach that will help you stand out from the crowd.
On the contrary, full-service packages are beneficial for video marketing campaigns in general, but even if they are designed with your niche in mind, they often lack custom-tailored options. But agencies that create a custom package for you always put you first, so you can be certain that your project will get focused attention.
Talent and top-notch equipment alone are not enough. A successful video agency also needs to demonstrate adaptability and flexibility during a video project.
Even if you have built a well-developed strategy with predictable outcomes, it can happen that the agency will need to improvise during the creative process. Therefore, whether they are flexible enough to carry out a new problem-solving process can be a deal-breaker. If they are, they quite possibly value your business goals, so they don’t mind reorganizing the workflow because their number one goal is to help you succeed.
So, ask your prospective agency a few questions during the project inquiry phase to learn more about their attitude. In case you’d come up with a pioneering idea, would they handle it in a flexible manner? Do they need numerous rounds of approvals to push a request through, or will they move right along?
A video campaign is a huge investment when executed by experts, so it is obvious that you should take time and budget into account when choosing a video agency:
What is your deadline?
What are you planning on spending on your video?
Naturally, your business can benefit from speed. So, agencies that have a longer decision-making process might not be able to meet your expectations. Therefore, if you’d like to save time and money, look for an agency where the decision-maker is involved in every step of the project, so they can create your videos faster.