Selling a SaaS product is tough. In order to keep customers interested in your product, you have to keep convincing them of its value month after month. And yes, some of them will churn.
But with the right approach, tools, and effective planning, you can make a demo video that converts better than any other type of content.
What are demo videos?
Demo videos are powerful instructional videos that illustrate how your product works.
These videos can generate better results because they showcase the product’s features and functionality in a practical and compelling way.
Presenting step by step how your prospects can solve a problem they have been struggling with, these videos make your viewer think, “Aha, I can do it too”. And this is exactly what you’ll need to make them take action.
Why demo videos?
Demo videos allow your audience to perceive the value of your product effortlessly. And the visual experience will stay with them after they finish watching your video.
Although today’s apps and software products are getting easier and easier to use, people still tend to be reluctant to trying out new software products.
Why?
Because somewhere, in the back of their minds, they think, “Oh, no, I don’t want to learn something complicated again”.
And demo videos are perfect for showing them that your SaaS product is easy to use and they don’t have to spend their precious time on LEARNING something new – your software has been developed with their comfort in mind.
So, instead of reading a text with images attached, like in a manual, a demo video showcases all the necessary information your prospects need to understand how your product would add to their lives - in an easily consumable way.
How to make a SaaS demo video
Here are our PRO Tips on how to make a demo that persuades people to make a buying decision.
1. Set goals and KPIs
Focus on the specifics. Use your product-related marketing plan as a starting point and write a list of measurable and doable objectives.
2. Know your target audiences
You have just a few seconds to hook your prospects. So, to capture and retain your attention, you must be a master of your own buyer personas.
What do you want your viewer to see, hear, and feel when watching your video?
What WOW them 100%?
3. Humanize your content
One of the major pain points of software brands is that they can’t make their products human enough.
People trust people, not robots. Before they would believe anything you say as a brand, they want to see that there are human beings behind your product.
So, it is extremely important to humanize your demo video:
- Make sure that you give your captions a personal touch.
- Add voiceover that sounds spontaneous and friendly – even if you go for a professional brand tone of voice!
4. Prioritize problem-solving
Present everything that can prevent your prospects from purchasing your products as a problem that is easy to tackle.
Focus on the real problems they face that your product solves and show your prospects how they can tackle them with the help of your product.
5. Keep it short and simple
The golden rule for creating a winning demo video is this:
The more concise, the easier to understand.
Yes, you have to make your video content comprehensive to prove to your viewer that your product is worth the investment. But people won’t watch a video that is as long as War and Peace. So, highlight the most important points that cover the essence of your product, and make your video as short as possible.
Ready to create a demo video? Hire us and let us help you show your audiences that you have the solution for their problem.
